About Inkfox Publicity
InkFox Publicity is a LAVIDGE company with ten years of literary expertise and 4,000+ campaigns across every genre. We help authors build platforms and publishers extend their reach through strategic, multi-channel publicity that cuts through today's fragmented media landscape.
Led by Anne Robertson (Simon & Schuster veteran) and Lindsey Gobel (publicist and published author), we bring industry relationships, creative thinking, and proven results to every campaign. Like our namesake—the clever fox—we adapt, strategize, and deliver stories to the audiences who need them most.
Managing Director, Publicity
Anne Robertson as both a former journalist and a longtime PR leader, began her career at Simon & Schuster, gaining firsthand insight into how books reach their audiences.
Before joining InkFox Publicity, Anne spent 18 years leading the Public Relations division at LAVIDGE, supporting clients across education, healthcare, hospitality and corporate sectors. Her newsroom background and strategic PR experience give her a sharp instinct for what makes a story stand out.
With more than two decades promoting authors and brands, Anne blends media savvy with modern digital strategies to build meaningful visibility. Known for her crisis communications expertise and industry connections, she is a trusted advisor to debut writers, established and growing publishing houses, and executives alike.
Associate Director, Publicity
Lindsey Gobel brings a rare dual perspective as both publicist and published author. Having navigated the publishing journey herself, she understands the vulnerability and excitement authors feel when sharing their work with the world. Her background in journalism gives her an insider's view of what media outlets need, while her publicity experience ensures she delivers. Lindsey specializes in platform-building strategies that transform authors into recognized voices in their fields, with particular expertise in memoir, narrative nonfiction, and women's fiction.<
Ziggy
Goldfarb
Senior Publicist
Cydney
Bryant
Publicist
Ashley
Fletcher
Publicist
Taylor
Moralez
Publicist
Jeff
Johnson
Publicist
Beth
Del Ville
Publicist
Jessie
Hansell
Publicist
Fill out the form and we'll be in touch right away. We can't wait to hear from you.
How We Build Campaigns That Actually Work
Great publicity isn't about blasting press releases to thousands of contacts or chasing viral moments. It's about understanding your story, identifying the audiences who need it, and creating strategic touch points that build momentum over time.
Here's how we approach every campaign.
We Start With Your Story, Not Our Template
Every campaign begins with deep listening. What's the heart of your book? Who needs to hear it? What makes your voice unique? We conduct comprehensive discovery sessions with authors and publishers to understand not just what you've written, but why it matters and who will care most. This foundation shapes every decision that follows—from which media outlets we target to how we position your story in a crowded marketplace.
Genre Intelligence Meets Media Relationships
We combine 4,000+ campaigns worth of data with real-time market intelligence to build your roadmap. What's working in your genre right now? Which podcasts are booking authors like you? What social platforms are driving book discovery for your audience? We analyze comparable titles, study successful campaigns, and leverage our media relationships to create strategies grounded in what actually works—not what sounds impressive in a pitch deck.
Launch Day Is Just The Beginning
The publishing industry's "publicity existential crisis" is real: fragmented audiences, shortened attention spans, and the need for sustained engagement. We build campaigns designed for momentum—layering media placements, influencer partnerships, content creation, and platform-building strategies that keep your book visible for months, not weeks. Books that succeed create conversations, not just announcements.
Meet Readers Where They Already Are
Your ideal readers aren't in just one place—they're listening to podcasts during commutes, scrolling BookTok before bed, reading literary magazines on weekends, and following influencers they trust. We orchestrate campaigns across print, broadcast, podcast, digital, and social platforms simultaneously, creating multiple entry points for discovery.
Our Channels:
- Traditional Media: Print outlets, broadcast (TV/radio), literary magazines
- Podcast Networks: Genre-specific shows, author interview programs, topical podcasts
- Influencer Partnerships: BookTok, Bookstagram, book bloggers, NetGalley reviewers
- Digital Content: Op-eds, guest articles, newsletter features, online magazine placement
- Social Strategy: Author platform building, content calendars, community engagement
Campaigns Evolve, So Do We
Media landscapes shift. A news cycle can open unexpected opportunities. A podcast interview can spark interest from outlets we hadn't initially targeted. We monitor campaign performance continuously, tracking what's working and pivoting when needed. Monthly reporting isn't just about listing placements—it's about analyzing results, identifying emerging opportunities, and adjusting strategy to maximize impact. You'll always know what we're doing, why we're doing it, and what comes next.
Our Flexibility:
- Weekly campaign reviews (internal)
- Monthly strategy sessions (with you)
- Real-time opportunity response (when relevant media moments arise)
- Transparent reporting (metrics that matter, not vanity numbers)
You're Not A Campaign Number, You're A Partner
Publishing is vulnerable work. You've poured your heart into your book, and now you're asking the world to care. We never forget that. Every email we send on your behalf, every media pitch we craft, every strategy call we have—it's rooted in genuine partnership, transparent communication, and respect for your voice. We don't hide behind jargon, make promises we can't keep, or disappear between monthly reports. We show up, we stay accessible, and we celebrate your wins like they're our own.
What Partnership Means:
- Dedicated account manager (not rotating contacts)
- Media training and interview prep before placements
- Crisis communications support (if needed)
- Honest feedback (what's working, what's not, what we recommend)
- Collaborative decision-making (your input shapes strategy)
Beware Of Book & Author Publicity Scams
As publishing evolves, so do scams targeting authors. Education and protection are part of our responsibility.
Red Flags
Be cautious if someone:
- Guarantees media coverage or bestseller status
- Uses high-pressure sales tactics
- Is vague about deliverables
- Charges large fees with no written contract
- Uses free email addresses
How InkFox Is Different
We build custom strategies, provide clear expectations, and never guarantee coverage—only expertise and advocacy.
Publicity should empower authors, not exploit them.
Unmatched Industry Experience
Our Values & Philisophy
Your Story Deserves To be Heard
The Belief
Whether you're a debut novelist self-publishing your first book or an established author launching with a Big Five imprint - our job is to find the audiences who need what you've written and connect you with them.What This Means
All authors receive strategic rigor and commitment We celebrate every win—from a local newspaper feature to national broadcast placement.Transparency builds trust
The Belief
You deserve to know what we're doing, why we're doing it, what it costs, and what results we're seeing. No smoke and mirrors, no vanity metrics, no disappeared-for-weeks publicists who resurface with vague updates. Honest communication isn't optional—it's foundational.What This Means
You'll receive detailed monthly reports, including placements and next steps When something isn't working, we say so—and adjust the plan Our pricing is clear, our contracts are readable, and our goals are well communicated You can reach your publicist when you need them, not just during scheduled calls.Long-term relationships
over short-term winsThe Belief
We're building relationships with authors and lasting partnerships with publishers. A successful campaign should be the beginning of your visibility journey, not the end. Your platform should outlive any single book launch.What This Means
We think beyond launch day to what comes after: speaking opportunities, thought leadership, platform growth We stay in touch with past clients, often working together on subsequent books We refer authors to complementary services (editors, designers, coaches) even when there's no benefit to us We celebrate milestones: book deals secured after our campaigns, agent representation, series renewals.Empathy is our
competitive advantageThe Belief
You've poured your heart into a book, and now you're asking strangers to care. That's terrifying. We never forget the courage it takes to share your story with the world. Empathy isn't soft—it's strategic.What This Means
Media training includes handling tough questions and managing nerves We strategize around your schedule and timeline As authors ourselves, we understand the challenges along with the triumphs.Results Matter, how we
get them matters moreThe Belief
Ethical publicity means honest expectations, sustainable strategies, and respect for media relationships we've spent decades building. A good reputation is earned slowly and lost quickly—we protect ours and yours.What This Means
We share relevant and newsworthy stories with our media contacts We set realistic expectations: publicity increases discoverability within your key audiences We're part of your team and advocate for you every step of the way
Are You Ready To Work With Us?
Fill out the form and we'll be in touch right away. We can't wait to hear all about your book!