For Publishers
The Publicity Existential Crisis Facing Publishers Today
Publishing houses across the industry are facing unprecedented challenges in reaching and engaging readers. The landscape has fundamentally shifted, and traditional publicity approaches are no longer enough.
Fragmented Audiences
Short Campaign Window
The idea that publicity ends at launch is outdated. Books need sustained, multi-channel engagement to build momentum and maintain visibility in crowded markets.
Resource Constraints
Your in-house teams are stretched thin. Managing multiple authors, coordinating campaigns, and maintaining media relationships requires more bandwidth than most departments have.
Media Landscape
From BookTok to podcast producers, we have the relationships and platform expertise to navigate today's complex media channels. With 30 years of experience, we know what works and who to reach.
Large Publishing Houses
Lead Title Enhancement
Best for: Priority or lead titles needing additional publicity beyond internal resources
- Rapid on-boarding using publisher-provided materials and positioning
- Targeted outreach to appropriate media verticals based on the book’s subject
- Long-lead, national, and broadcast pitching based on agreed-upon angle and assets
- Coordination of author interviews and media days
- Social media and influencer strategy and support
- Integration with digital, social, and speaker opportunities where relevant
- Detailed mid-campaign and end-of-campaign reporting to share with internal stakeholders and authors
Strategic
Partnership
Retainer
Partnership Retainer
Best for: Ongoing, multi-title support throughout the year
- Monthly slate of pre-agreed titles for publicity support
- Priority scheduling and rapid turnaround on new campaigns
- Dedicated account manager as key contact for the publisher’s team
- Publisher-branded or co-branded reporting documents
- Quarterly strategy reviews to refine collaboration and title selection
Mid Size & Small
Traditional Publishers
Traditional Publishers
Best for: Smaller houses with limited internal publicity capacity who want to deliver a strong author experience
- Press kit creation (press release, author bio, book summary, key talking points)
- Press release distribution to relevant media lists
- Niche and regional media pitching tailored to the book’s subject and market
- Local TV and radio outreach where feasible
- Podcast outreach for targeted, relevant shows
- Thought leadership pitching for the author (articles, columns, interviews)
- Social media and influencer strategy and support
- High-touch, concierge-style communication with the author on the publisher’s behalf
- Simplified reporting to share with authors and internal stakeholders
Unmatched Industry Experience
Flexible Publicity When You Need it Most
Tight timelines, limited resources, overflow demand—we get it. From single-title campaigns to ongoing partnership, we provide the expertise and bandwidth your authors deserve. Let's talk about how we can support your list.