A continuation strategy for post-launch success, including outreach, events, content creation, and reader engagement Congratulations, you’ve done it! Your book is completed, published, and on its way out into the world. But what now? The excitement and adrenaline of launching after all that time writing and editing tends to turn into the dreaded “launch hangover,” the term used to describe …
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LAVIDGE Launches InkFox Publicity to Help Authors and Publishers Thrive in a Changing Industry
InkFox also underscores the agency’s focus on innovation and new growth sectors. PHOENIX [Feb. 11, 2026] — As the book publishing industry undergoes rapid change—reshaped by shifting media consumption, creator-driven platforms, and rising demands for sustained audience engagement—LAVIDGE announced the launch today of InkFox Publicity (a LAVIDGE Co.), a modern publicity firm designed to meet the industry’s evolving needs. The …
Why Your Author Brand Determines Whether Readers Stay—or Scroll Away
Introduction: When you meet someone for the first time, what do you think? The Impact of a first impression, whether it’s a first date, a job interview, or simply meeting someone new, shapes how we’re perceived. The same is true for authors. Before a reader opens your book, they’ve already formed an opinion. It happens when they see your cover, …
The Limo Isn’t Coming (and That’s Actually Good News): The New World of Book Publicity
This article was originally posted on Writers In The Storm Blog. Let me start with a story—because book publicity used to come with a lot of them like this. It’s 1989. I’m a young publicist at Simon & Schuster, working on The Real Frank Zappa Book. Frank flies into New York for his media tour, and everything feels electric. Over a …
Podcast Interviews: How to Show Up Confident, Prepared, and Totally YOU
Let’s be honest: for many authors, podcast interviews can feel terrifying. What if you freeze? What if you ramble? What if you forget the one thing you really wanted to say about your book? In today’s nonstop media landscape, authors are expected to not only write brilliant books, but also talk about them—clearly, confidently, and on demand. Podcasts are one of the …