Publishing your first book is a big deal! You wrote the manuscript, revised it, edited it, and brought a full story into the world. That is something to be proud of. Then reality sets in. Finishing the book does not automatically mean people will find it, read it, or talk about it. Writing the book was one part of the …
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The Limo Isn’t Coming (and That’s Actually Good News): The New World of Book Publicity
This article was originally posted on Writers In The Storm Blog. Let me start with a story—because book publicity used to come with a lot of them like this. It’s 1989. I’m a young publicist at Simon & Schuster, working on The Real Frank Zappa Book. Frank flies into New York for his media tour, and everything feels electric. Over a …