Self-Published Authors
You Wrote The Book, We Help The World Hear About It
Self-publishing gave you creative freedom—but it also left you managing every aspect of marketing alone. InkFox Publicity levels the playing field with professional media outreach, strategic campaign planning, and the credibility boost that gets your book in front of readers who matter. From launch packages that establish your presence to platform-building strategies that create lasting visibility, we give self-published authors the same professional publicity traditional publishers offer their authors.
Launch Essentials
Best for: First-time authors, debut launches, smaller budgets
Strategic publicity plan for a 6–8 week launch campaign
Press release development and distribution
Targeted podcast outreach (approximately 10–20 shows)
Online media outreach to blogs, online magazines, and niche outlets
Book metadata review with optimization recommendations
Author bio and basic media kit creation (headlines, talking points, book summary)
One media training/coaching session (interview prep)
Monthly performance reporting and recap
Outcome: A polished, professional launch that gets the author visible and ready to engage readers
Author Platform Builder
Best for: Authors who want visibility beyond launch and plan to build a long-term platform
Goal: Build authority, boost engagement and secure meaningful media coverage.
Everything in “Launch Essentials”
Social presence audit (website, newsletter, key platforms) + optimization recommendations
Guest article / contributed content pitching (2–4 pieces)
Development of 3–5 key speaking and media angles
Goodreads and Amazon reviewer outreach strategy and execution
Pitching to local and regional TV and radio where appropriate
Ongoing media coaching and talking-point refinement
Bi-weekly reporting and campaign adjustments
Social media content (graphics + captions)
Hashtag and engagement strategy
Launch announcement post and author introduction spotlight on InkFox socials/website
Outcome: A cohesive, story-driven campaign that positions the author as an expert and builds lasting visibility.
Full Strategic Launch
Best for: Serious authors treating their book as a core business asset
Goal: Create national buzz, long-term engagement and a strong brand identity.
Full, professional media kit (bio, Q&A, talking points, book summary, key story angles)
Broad media outreach: print, online, TV, radio, podcasts
Custom editorial calendar for launch and immediate post-launch activity
Micro-influencer / niche influencer outreach where relevant
Long-lead pitch strategy (magazines, major outlets with longer timelines)
Thought leadership placements (guest articles, op-eds, interviews)
Social media management/content creation
Email newsletter campaign set-up/guidance
End-of-campaign analytics + growth report
Virtual book launch event
Public speaking or book signing coordination
Outcome: A professional, high-impact publicity campaign that elevates both the book and the author’s long-term platform.
Ready To Amplify What You've Built?
You invested in your story—now invest in your visibility. From launch campaigns to long-tail momentum, we help self-published authors build platforms that last. Start by sharing where you are and where you want to go.