Hey, book lovers! Let’s be real—our phones are basically glued to our hands at this point. Yet, somehow, physical books aren’t just surviving in 2026; they are absolutely thriving. At InkFox Publicity, we’re obsessed with what makes a story stick. It turns out, the “secret sauce” isn’t digital—it’s tactile. Here is the lowdown on why we’re all still picking up …
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The Limo Isn’t Coming (and That’s Actually Good News): The New World of Book Publicity
This article was originally posted on Writers In The Storm Blog. Let me start with a story—because book publicity used to come with a lot of them like this. It’s 1989. I’m a young publicist at Simon & Schuster, working on The Real Frank Zappa Book. Frank flies into New York for his media tour, and everything feels electric. Over a …