Here is a question publicists sometimes struggle to answer candidly: do you actually need us right now? I have spent years on both sides of this, first at Simon & Schuster and now leading campaigns at Inkfox. I will tell you plainly that publicity is either right, or not right, depending on if your book is ready to be found. …
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Someone Is Pretending to Be Us. Here’s How to Protect Yourself.
Not long ago, one of our authors got in touch with a question that stopped me cold. Someone claiming to be from Inkfox had reached out to them directly, made promises we would never make, and asked for money in a way we never would. The author trusted their gut, paused, and picked up the phone to check with us. They were right to. It wasn’t us. I wish …