Not long ago, one of our authors got in touch with a question that stopped me cold. Someone claiming to be from Inkfox had reached out to them directly, made promises we would never make, and asked for money in a way we never would. The author trusted their gut, paused, and picked up the phone to check with us. They were right to. It wasn’t us. I wish …
Resources
From Book to Brand: Thought Leadership Strategies for Self-Published Non-Fiction Authors
We’ve all seen the term “thought leadership” used as a buzzword across social media, in hashtags, and used as a badge of distinction, but what does it even mean, and how do you become a “thought leader”? Thought leadership is when an individual or organization becomes a recognized authority in a specific field, known for offering unique, forward-thinking insights, expertise, and innovative ideas that influence and …
The Direct Connection: Why this is the Year of the Author-Reader Bond
At InkFox Publicity, we’ve always said that great publicity is about meeting readers where they already are. In 2026, where they “are” is shifting away from massive corporate algorithms and back toward something much more personal: Direct-to-Consumer (DTC) relationships. The publishing world is at a crossroads, and the “clever foxes” of the industry are realizing that the most valuable asset …
Why Your Author Brand Determines Whether Readers Stay—or Scroll Away
Introduction: When you meet someone for the first time, what do you think? The Impact of a first impression, whether it’s a first date, a job interview, or simply meeting someone new, shapes how we’re perceived. The same is true for authors. Before a reader opens your book, they’ve already formed an opinion. It happens when they see your cover, …