Your pub date feels like the starting line. In publicity terms, it’s closer to the finish. By the time your book is on shelves, most of the coverage that will shape its first year has already been planned, pitched or passed on. The media works well in advance. Monthly magazines and trade reviewers plan months out. Podcasts book weeks ahead. …
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Do You Actually Need a Book Publicist Right Now?
Here is a question publicists sometimes struggle to answer candidly: do you actually need us right now? I have spent years on both sides of this, first at Simon & Schuster and now leading campaigns at Inkfox. I will tell you plainly that publicity is either right, or not right, depending on if your book is ready to be found. …