Here is a question publicists sometimes struggle to answer candidly: do you actually need us right now? I have spent years on both sides of this, first at Simon & Schuster and now leading campaigns at Inkfox. I will tell you plainly that publicity is either right, or not right, depending on if your book is ready to be found. …
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Someone Is Pretending to Be Us. Here’s How to Protect Yourself.
Not long ago, one of our authors got in touch with a question that stopped me cold. Someone claiming to be from Inkfox had reached out to them directly, made promises we would never make, and asked for money in a way we never would. The author trusted their gut, paused, and picked up the phone to check with us. They were right to. It wasn’t us. I wish …
LAVIDGE Launches InkFox Publicity to Help Authors and Publishers Thrive in a Changing Industry
InkFox also underscores the agency’s focus on innovation and new growth sectors. PHOENIX [Feb. 11, 2026] — As the book publishing industry undergoes rapid change—reshaped by shifting media consumption, creator-driven platforms, and rising demands for sustained audience engagement—LAVIDGE announced the launch today of InkFox Publicity (a LAVIDGE Co.), a modern publicity firm designed to meet the industry’s evolving needs. The …
The Limo Isn’t Coming (and That’s Actually Good News): The New World of Book Publicity
This article was originally posted on Writers In The Storm Blog. Let me start with a story—because book publicity used to come with a lot of them like this. It’s 1989. I’m a young publicist at Simon & Schuster, working on The Real Frank Zappa Book. Frank flies into New York for his media tour, and everything feels electric. Over a …